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Case study · Marching band · Austin, TX

McNeil Band holds 90% participation, season after season.

$240,125 across three seasons — powered by a locked-in process.

$240,125

over three seasons

89–90%

participation, every measured season

$89

average gift — steady

$10,000

top gift, 2024

Raised Donations Donors Avg gift Participation
2023 $83,276 1,102 933 $75.57
2024 $89,095 1,004 817 $88.74 89% of 175
2025 $67,754 760 647 $89.15 90% of 160

The challenge

Every fundraiser's results move with roster size and big-gift timing. The one number a program can actually control is participation — and most never get close to nine in ten.

The campaign

The identical playbook three seasons running. Participation locked at 89–90% in every season it can be measured — the steady core that makes every year work.

The results

Three straight seasons, $240,125. 2024 rode a $10,000 top gift and $11,541 of community gifts to $89,095; 2025 settled to $67,754 from the same steady core — with a new corporate stream ($6,200 from 8 sponsors) and an average gift within 41 cents of the prior year. Big gifts come and go. Nine of ten students raising money is the constant.

Run the same playbook

Every program on this page runs the same process — and the process is public. The steps behind this story:

Your program could be next.

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