All Case Studies

Case study · Marching band · St. Louis, MO

Pattonville raised $32,486 in a summer window — and was finished before the season started.

Kickoff at band camp. Done before the first football game. Both years.

$32,486

raised in 2025

+19%

2025 over 2024

45 days

July into August

81%

participation

2024 2025
Raised $27,255 $32,486 (+19%)
Campaign window Jul 19 – Aug 16 (29 days) Jul 14 – Aug 27 (45 days)
Donors 553 627
Participation 89% of 130 81% of 152
Average gift $45.73 $48.56

The challenge

Fall belongs to marching, not selling. Every week a fundraiser drags into the season is a week of divided attention for students and staff.

The campaign

Kickoff at band camp in July, finished by late August — both years. Students load contacts during camp; the automated outreach runs while they learn drill.

The results

Up 19% in 2025 with a bigger roster (130 to 152 registered) and 74 more donors. Their fundraiser ends before most programs' even starts.

Run the same playbook

Every program on this page runs the same process — and the process is public. The steps behind this story:

Your program could be next.

Start your fundraiser

Free for your program. Donations go directly to your account.