Case study · Marching band · St. Louis, MO
Kickoff at band camp. Done before the first football game. Both years.
$32,486
raised in 2025
+19%
2025 over 2024
45 days
July into August
81%
participation
| 2024 | 2025 | |
|---|---|---|
| Raised | $27,255 | $32,486 (+19%) |
| Campaign window | Jul 19 – Aug 16 (29 days) | Jul 14 – Aug 27 (45 days) |
| Donors | 553 | 627 |
| Participation | 89% of 130 | 81% of 152 |
| Average gift | $45.73 | $48.56 |
Fall belongs to marching, not selling. Every week a fundraiser drags into the season is a week of divided attention for students and staff.
Kickoff at band camp in July, finished by late August — both years. Students load contacts during camp; the automated outreach runs while they learn drill.
Up 19% in 2025 with a bigger roster (130 to 152 registered) and 74 more donors. Their fundraiser ends before most programs' even starts.
Run the same playbook
Every program on this page runs the same process — and the process is public. The steps behind this story:
Season after season · $255K · 6 seasons
Cedar Ridge Raider Band: Six Straight Seasons
Steady growth · $177K · 3 seasons
Loveland Band: Up Every Season
Free for your program. Donations go directly to your account.