Case study · Dance team · Leander, TX
You don't need 200 kids. You need all of yours.
$126,965
across nine straight seasons
81–98%
participation in every measured season
98%
peak — 44 of 45 dancers, 2021
4.7×
growth: $4,785 (2017) → $22,286 (2025)
| Raised | Donations | Donors | Avg gift | Participation | Per dancer | |
|---|---|---|---|---|---|---|
| 2017 | $4,785 | 110 | 107 | $43.50 | 81% | $129 |
| 2018 | $7,969 | 140 | 136 | $56.92 | 82% | $204 |
| 2019 | $9,458 | 203 | 171 | $46.59 | — | — |
| 2020 | $14,234 | 231 | 218 | $61.62 | — | — |
| 2021 | $17,675 | 348 | 323 | $50.79 | 98% | $393 |
| 2022 | $16,601 | 259 | 243 | $64.10 | 92% | $437 |
| 2023 | $16,299 | 301 | 273 | $54.15 | 82% | $494 |
| 2024 | $17,659 | 276 | 258 | $63.98 | 94% | $552 |
| 2025 | $22,286 | 336 | 314 | $66.33 | 87% | $587 |
Small teams can't run product sales at meaningful margin, and costumes, travel, and competition fees per dancer run high. A 35-member team needs the same kind of money as a program twice its size — from a fraction of the network.
One pledge blitz night every fall since 2017 — nine years without missing a season, matched in tenure only by the Rouse Band next door. With 30-some kids, every single contact list matters — and the Royals deliver: participation has run 81–98% in every season it can be measured, peaking at 44 of 45 dancers in 2021.
Nine consecutive seasons, $126,965 total, growing 4.7× from $4,785 in 2017 to $22,286 in 2025. Per-dancer results tell the same story: $129 in 2017, $587 in 2025 — and since 2021 that number has climbed every single year, no matter how the roster changed. Same school as Rouse Band: the platform works for the 250-kid band and the 38-kid dance team.
“One of our favorite nights is our annual pledge blitz night.”
— Amy McKee, Dance Director, Rouse Royals
Run the same playbook
Every program on this page runs the same process — and the process is public. The steps behind this story:
Consistency · $25K/yr · 3 years
Sultana Band: The Line Item You Can Count On
Scale & retention · $994K · 10 seasons
Rouse Band: Ten Straight Seasons, $994K
Free for your program. Donations go directly to your account.
