Case study · Marching band · Hesperia, CA
Same campaign, same result, every year.
$75,888
over three seasons
81–82%
participation, every measured season
$300
median raised per active student
25%
of the roster broke $500
| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Raised | $26,802 | $25,917 | $23,169 |
| Donations | 431 | 416 | 415 |
| Donors | 392 | 312 | 337 |
| Average gift | $62.19 | $62.30 | $55.83 |
| Participation | 82% (63 of 77) | — | 81% (56 of 69) |
A 70-member program can't move product-sale volume. What it needs is steady, predictable money for the same recurring costs every season.
A six-week window from late August to early October — three years in a row. The definition of a repeatable routine, powered by buy-in: participation held at 81–82% in every season it can be measured.
The standout stat is depth: in 2024 the median active student raised $300 — the deepest per-student engagement of any program on the platform — and 25% of the roster broke $500, with a top student at $2,104. Small programs win on depth, not headcount. $75,888 over three seasons, roughly 1,260 donations, from a program one-third the size of the big Texas bands.
Run the same playbook
Every program on this page runs the same process — and the process is public. The steps behind this story:
Scale & retention · $994K · 10 seasons
Rouse Band: Ten Straight Seasons, $994K
Growth · $694K · 6 seasons
Leander Band: Six Straight Seasons, $694K
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