Case study · Marching band · San Antonio, TX
When the roster dropped 21%, corporate sponsors kept it a $67,400 season.
$259,954
across three campaigns
$50,575
corporate, 2024–2025 combined
30%
of the 2025 season came from sponsors
$10,000
top gift, 2024
| 2022 | 2024 | 2025 | |
|---|---|---|---|
| Raised (total) | $80,481 | $112,073 | $67,400 |
| Student campaign | $80,430 | $59,037 | $44,809 |
| Corporate sponsorships | — | $30,075 | $20,500 |
| Fan & community gifts | — | $22,841 | $1,880 |
| Campaign window | Jun–Aug | 49 days | 37 days |
| Registered students | — | 203 | 161 (−21%) |
| Participation | — | 86% | 81% |
| Top gift | $5,000 | $10,000 | $5,000 (corporate) |
2025 came with a 21% smaller roster. Fewer students means fewer networks means less money — on any platform. The math doesn't care how good your campaign is.
CTJ built a real sponsorship program: a dedicated Corporate Sponsors page and concerted drives — $30,075 in 2024 and $20,500 in 2025, the latter landing in a single eight-day push. On top of that, 2024 drew $22,841 in large community gifts through the fan page, including the program's $10,000 top gift.
The student campaign tracked the roster down — $59,037 with 203 registered in 2024, $44,809 with 161 in 2025. The sponsor money is what kept the floor high: 30% of the 2025 season came through the Corporate Sponsors page. Three documented campaigns, $259,954. Enrollment dips. Sponsors don't have to.
“Raised over $80,000 for our March-a-thon fundraiser.”
— Jarrett Lipman, Director of Bands, Claudia Taylor Johnson High School
Run the same playbook
Every program on this page runs the same process — and the process is public. The steps behind this story:
Participation · 90% participation
McNeil Band: 90% Participation, Year After Year
Speed · Done by Labor Day
Pattonville Band: Done Before Labor Day
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